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 Successful businesses balance client retention with winning new business. Any company that ignores client loyalty will find growth limited, because existing client losses will erode new business won.
With marketing costs rising each year, individual client recruitment costs can run into many thousands of pounds in specialist high net worth markets. Yet the equivalent of just part of this expenditure spent on client retention strategies will be a more efficient use of budget, save business and add to profitability.
We create web and printed client communications with the simple objectives of client retention and cross selling.
Recent campaign examples:
- Introducing a newsletter to a building society which is now the focal point of their whole client retention and cross sales strategy
- Developing web and print based technical communications for the broker market to support a major health insurer’s sales strategies
- Launching a web based message facility to announce new product launches, prices and other regulatory changes in the financial services sector
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